Spine Rehab Technology

Chiropractor business plan

Gold Standard for Spinal Care



How to build a Successful Business Plan for a Chiropractor Practice?

As a start-up or existing Chiropractor entrepreneur, you always look for new ways to grow your business. As a Chiropractor, you would like to provide high-quality patient care and generate revenue by creating a successful business plan for your practice that is distinctive from the competition and increases patient therapy loyalty. In addition, the patient demands results-oriented treatment that can be measured. However, not only is the result essential,  it is how the patient experiences the treatment.

At this page we will explain the different pillars of a successful business model in Chiropractor Practice:

  • Add value to the various stakeholders
  • Incorporate Device-based Exercise Therapy
  • Use a Back Extension Machine with measurement functionalities
  • Take your patient experience to the next level
  • Utilize a Virtual Assistant – patient app
  • Invest with common sense

Add value to the various stakeholders

The main stakeholders for a Chiropractor Practice are patients, personnel and shareholders. To build a successful business case, these stakeholders need to see added value:

  • patient benefits from results-oriented therapy within a safe and friendly environment..
  • Shareholders want a profitable, innovative, and socially involved organization.
  • Clinic personnel want to work in a positive working environment with a variety of activities

Incorporate Device-Based Exercise Therapy

Several systematic review studies in the Lancet, among others, have shown that Exercise Therapy is the first-line treatment for musculoskeletal complaints. More and more Healthcare associations in the USA, Europe, Australia and the rest of the world are adopting these studies and recommending Exercise Therapy as an evidence-based intervention for treating musculoskeletal disorders. This replaces the need for opioids or (in some cases) surgery.

In recent years, Health insurers have gained more influence on the treatment path of a patient. Essential conditions for the care purchase are that the treatment must be evidence-based, transparent, and results-oriented. Value for money.

Read more about the evidence

Our solution – If exercise is medicine, why don’t we know the dose?
With the Spine Rehab Machines, training data is recorded, and validated outcome data is collected. This is done by systematically and automatically capturing patient information from diagnose based training templates and medical questionnaires to validated measurements of mobility and strength.

All these measurements are the basics for transparent business operations for the patient and, depending on the country, the health insurance company. Exporting this data at the individual or group level is exceptionally easy.

Our solution – The use of a Back Extension Machine with measurement functionalities

The Back Extension Machine (powered by David Health) for Chiropractor practices is a comprehensive evaluation and treatment concept for back disorders. The solution uses carefully targeted movement and controlled loading to reverse the deconditioning syndrome related to back pain.

Individualized programs are planned based on a questionnaire, physical evaluations and tests. The medically certified machine provide a safe and effective way of improving mobility, strength and spinal coordination.

  • Automated Weigth Selection
  • Automatic Seat Adjustment
  • Isolated movement
    Hip Fixation Technology
  • Optimal Biomechanics
  • The machine movement mobilizes the lumbar/thoracic spine in the sagittal plane, activating the extensor muscles.

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Turn quality care into a competitive advantage by objectively demonstrating the high-value care you provide.

Take your patient experience to the next level

In recent years there has been a significant transition within the healthcare sector. The patient who used to listen attentively to the physician has increasingly developed into a critical healthcare consumer. It is a collaboration between the Chiropractor and the patient. 

The patient requires a result-oriented transparent treatment that can be quantified. However, not only is the result essential but the patient also experiences:

  • The expertise of the staff
  • Look and feel of the facility
  • Quality of the training equipment
  • Attention from clinic personnel during the treatment
  • Quality and price ratio of the treatment
  • Ability to follow own progression
  • Safe and friendly environment

This offering affects the patient’s experience and therefore provides a unique selling point to distinguish itself from the competition.

Patient App













“All data is instantly available for reporting and analysis. With one click, an up-to-date status of any patient can be retrieved.”

Use a virtual assistant

The intrinsic motivation of the Chiropractor is to provide care. However, the Chiropractor working conditions have decreased in recent years due to the reduction of patient time and the need for larger volumes of patients. An additional phenomenon is an administrative burden that takes more and more time away from direct patient care. With these constraints, how can we automate processes with the help of Spine Rehab software?

The Spine Rehab Software is a virtual assistant that takes care of patients. The therapist becomes a supervisor who monitors the patient’s movements through an interactive dashboard. This increases the productivity of the Chiropractor and allows the therapist to pay attention to the patients who need just a little more help. In the meantime, the software ensures a high-quality treatment without loss of quality through the use of artificial intelligence.

The advantages of the Spine Rehab Software method are:

  • Productivity of the Chiropractor increases
  • Data is automatically saved and stored for reporting
  • Quality is guaranteed at all times
  • A Chiropractor has more time for patients who need help
  • More variety for the therapist by automating the administrative burden
  • Therapists can focus on their expertise and skills

Read more about the software

Invest with common sense

Why is investing in Exercise Therapy so attractive? The influence of global ageing, growing age expectations, and lifestyle-related diseases, such as obesity, diabetes, cardiovascular diseases, and problems with posture and the musculoskeletal system, create a great demand for Chiropractors in the near future. The biggest challenge for Chiropractor Practice is that due to an increasing patient population and higher healthcare costs, efficiency must be achieved to manage patient numbers.

There is a shortage of healthcare professionals in the USA and several countries within Europe and Asia. The expectation is that this trend will continue to increase in the coming years. The only solution to meet the demand and control healthcare costs is time-saving technological innovations.

The implementation of Spine Rehab Solution within the current Chiropractor setting or in a new facility has a substantial economic impact. This is determined by a number of factors including:

  • The productivity of the Chiropractor increases
  • Administrative burden is reduced
  • Patient experience improves
  • Market position is strengthened
  • Patients become real ambassadors

In addition, connecting patients to the practice for a longer time is possible by selling membership (training courses are coordinated by our software solution) that do not require the assistance of therapists or tied to insurance.

Another possibility is through company prevention programs. Here, the emphasis is placed on testing and training employees on the exercise equipment with individual graphical reporting for the employee and analyses on absenteeism and risk inventory for employers.

Produce value for patients affordably

Quality care does not need to be expensive to produce. Our solution allows healthcare professionals to focus on the patients’ motivation and well-being while modern technology takes care of the repetitive work precisely and safely. This increases patient satisfaction without driving up costs. In fact, the cost per session is significantly lower than with traditional treatments. The bulk of the work occurs in the first session when a new patient is introduced to the system. After this initial session, the healthcare professional manual workload is dramatically reduced, and the therapist can concentrate on more critical tasks.

Manage your center – anytime, anywhere

The Cloud Service is the heart of the whole software platform. All the training information is stored on the server software allowing for a complete analysis of the treatment data. True to a full cloud service, the system can be accessed with a web browser from any location. The cloud service offers several different functionalities. These include profile analysis, quality tracking of each movement, as well as qualitative and quantitative data for center management.

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